The “quintessentially British” partnership has come to an end after 86 years, with Robinsons saying it is now focusing on “broadening its summertime reach”.
The Britvic-owned brand today confirmed it will not be renewing its partnership with the tennis tournament, which has been in place for 86 years.
The squash has been almost synonymous with Wimbledon since the 1930s.
“We are tremendously proud to have been such a prominent partner to this historic tournament for so many years and the wider role we have played in boosting engagement with the game of tennis in the UK,” a Britvic spokesperson says.
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