Creating an effective Instagram ad means understanding what images your audience responds to best. Discovering the perfect picture to illustrate your Instagram ad can be the difference between people clicking and ignoring your promotion. So what type of images should you be using for your Instagram ads? 1. Shots of People: Human faces are incredibly […]
What are Non-Fungible Tokens (NFTs)?Non-fungible tokens (NFTs) are crypto tokens that are used to represent digital items, such as art, music, and other digital assets. Unlike other digital currencies such as Bitcoin, NFTs are non-interchangeable and each token has a unique digital signature attached to it. NFTs are “blockchain-based ownership certificates” that represent a unique […]
Cryptocurrency is a digital currency that is exchanged through a secure environment. Cryptocurrency has become increasingly popular in recent years as more people look to invest in digital currencies in order to make money or to store their wealth. With the rise in popularity of cryptocurrency, many people are looking to invest in it but […]
1. Not Utilising the Proper Platforms – Social media is a popular tool for B2B businesses, but it’s important to select the right platform for your audience. Focusing on platforms such as LinkedIn, Twitter, and others that have a more business-oriented focus, rather than more consumer-driven sites such as Instagram, can help improve your results. […]
What is SEO SEO is an acronym for Search engine optimisation, and in real talk it means how well your site set up to be found when people search for relating topics and questions on platforms like google that you would expect to show up for. For example; a Health and Safety Training Company with […]
If you have a business or you are responsible the business’ marketing strategy, the question of Social media and how much time to devote to it, is probably an annoying one that wont go away. Although I do truly believe that each business is different and therefore, every target audience is different. I want to […]
Where it’s up to. For those who might not know, Elon Musk made a bid to acquire twitter for $44b in the spring of 2022. An absolutely breath taking sum of money, for a social platform that on paper is behind the rest of its competition, and at times has been deemed a failure for […]
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