What we do

Google Ads works best when every click is intentional. Our team plans your account structure, writes high converting ad copy, designs focused landing pages and sets up rock solid conversion tracking in GA4. We then optimise your campaigns every week to improve cost per acquisition and return on ad spend.

We manage Search, Performance Max, Shopping, Display and YouTube, and we build remarketing audiences that bring people back when they are ready to buy.

What you get

Strategy that matches your goals, whether that is lead generation or ecommerce
Keyword research, competitive analysis and clear account structure
Compelling ad copy and extensions that lift quality score and click through rate
Conversion tracking in GA4 and Google Tag Manager with Consent Mode where required
Landing page recommendations and split testing for better conversion rates
Ongoing optimisation, bid strategy tuning and negative keyword management
Monthly reporting with the numbers that matter, including CPA and ROAS
A named MTG specialist you can speak to any time

Our process

Discover
We learn your business model, customers and objectives, and we audit any existing Google Ads activity.
Plan
We build a campaign plan covering keywords, audiences, budgets, landing pages and measurement.
Launch
Everything is set up correctly from day one, including GA4 events and lead source tracking.
Optimise
We improve performance each week with smart bidding adjustments, search term pruning and ad copy tests.
Report and grow
You receive a clear monthly report and a short call to agree the next set of improvements.

Who it suits

• B2B and B2C companies that need a steady flow of qualified enquiries
• Ecommerce brands focused on profitable revenue from Shopping and Performance Max
• Organisations that want transparent reporting and accountable results

Excerpt

Results focused Google Ads management from MTG Digital. We plan, launch and optimise PPC campaigns that deliver qualified leads and profitable sales with clear, honest reporting.

FAQs

Q1. How much budget do I need for Google Ads?

Most clients start between £1,000 and £5,000 per month excluding our fee. We will suggest a minimum that can generate statistically useful data in your market. If you already have an account we will review past performance and recommend a starting point.

Q2. How quickly will I see results?

Search campaigns usually begin to settle within two to four weeks. Performance grows as the account gathers data. Expect steady gains in cost per acquisition and return on ad spend as we optimise keywords, bids and ad copy.

Q3. Can you take over an existing account?

Yes. We run a quick audit, keep what is working and fix what is not. You keep full ownership of your account at all times.

Q4. How do you track leads and sales?

We set up GA4 and Google Tag Manager with clear events and thank-you tracking. Where required we implement Consent Mode so measurement respects cookie choices. You get a simple monthly report that shows the numbers that matter.

Q5. Do you help with landing pages?

Yes. We provide recommendations and A B tests to improve conversion rate. If you need a new page our Website Design team can build it to best practice.