FLINK CRM (SaaS)

FLINK CRM is purpose built for training providers, education organisations and businesses that deliver courses at scale. It brings everything you need for training management into one place, so your team can focus on learners rather than admin. Instead of juggling spreadsheets, inboxes and disconnected systems, you log in once, see the full picture and get work moving.

At its core, FLINK combines a modern customer relationship management system with specialist tools for training management. You can plan programmes, schedule courses, allocate trainers and venues, handle waiting lists and track attendance. Enrolment becomes simple for your team and for learners. Automated confirmations, reminders and joining instructions go out at the right time without someone nudging every message along. When a session changes, everyone who needs to know is updated automatically.

Because your operation is not just about courses, the CRM side matters just as much. Leads, customers, employers and learners are all held in one profile with a clear timeline of interactions. Notes, tasks and documents live with the record, so anyone in the team can pick up the conversation confidently. Managers can see the pipeline and forecast demand, while delivery teams can see what is booked, who is attending and what needs action next.

Automation is built in from day one. Repetitive steps such as enrolment emails, certificate generation, feedback requests and renewal reminders can be set once and then run every time. Your process becomes consistent and traceable, which helps with quality assurance and frees hours every week. If you need something unique to your organisation, the MTG Digital team can configure the workflow so it mirrors the way you operate.

FLINK CRM also helps you get paid on time. You can raise invoices from the booking, take instalments and reconcile payments without gymnastics between systems. We integrate with trusted services such as GoCardless for direct debit and Xero for accounts, so finance teams can keep everything tidy without double entry. If you prefer another provider, talk to us. Our platform is API first, which means we can integrate with the tools you already rely on.

Integration is not limited to finance. Many providers already use platforms like Moodle or TalentLMS and want everything to talk to each other. FLINK CRM has been designed to integrate cleanly with learning platforms and operational software. Course schedules, attendee data and completion results can flow between systems, so reports reflect what is happening without copy and paste. If you are moving from an older system, we can import historic records and tidy data as part of the onboarding process.

Reporting is where training management comes to life. Real time dashboards show registrations, attendance, cancellations and revenue by course, by programme and by customer. You can see which marketing channels convert, which sessions fill fastest and where capacity is tight. Exports are available for auditors and funders, and managers can schedule regular reports to arrive by email. Because the data sits in one place, you can answer questions quickly and run a smoother operation.

Security and compliance are built into the platform. Roles and permissions control who can see and edit records. Audit trails help you evidence what changed and when. Data is encrypted in transit and at rest, and we host on reputable infrastructure with regular backups. If you have sector specific requirements, we will walk through them with you and agree the right approach.

Every organisation runs training in a slightly different way, so support and configuration matter. When you choose FLINK CRM you work directly with the MTG Digital team. We take time to understand your process, configure the system to match and train your staff so adoption is smooth. As your programmes grow, we help you add new courses, integrate additional systems and refine automation. The result is a scalable platform that grows with you and delivers a clear return on investment.

In short, FLINK CRM helps you manage the full training lifecycle from enquiry to completion. It reduces manual effort, gives you reliable data and makes it easy to integrate with the tools you already use. If you want a system that streamlines training management and supports your team every day, FLINK is ready to help.

You can explore features in more detail and book a live demo on the FLINK CRM website. We will show you how the platform can integrate with your current setup and how quickly your team can get up and running.